Joyce & Girls believe in the need to ‘get the most out of life’, whether this concerns their product, employees and/or customers. They challenge the status quo of ‘simply fitting in’ and believe we all have the responsibility to ourselves and others to be ‘your best self’, being critical, whilst not forgetting to smile.

Now in its second generation, her two sons, Tristan & Nelson Pirouz, are spearheading with a clear vision building on the underlying values of this expressive and playful brand.