FRAME is a premium denim and ready-to-wear brand founded in 2012 by Jens Grede and Erik Torstensson. Renowned for its Los Angeles-inspired aesthetic, FRAME combines European craftsmanship with American influences, creating high-quality, effortlessly stylish pieces. The brand quickly gained a reputation for its signature denim, characterized by its perfect fit, comfort, and modern designs. FRAME's collections also include a range of elevated basics and contemporary wardrobe staples, including tailored jackets, chic blouses, and sleek trousers. Emphasizing sustainability, the brand uses eco-friendly materials and ethical production practices. Celebrities and fashion influencers frequently wear the brand, further cementing its status in the fashion industry!


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